One ledger across every channel you sell on.
Shopify plus Amazon plus Walmart plus eBay plus TikTok Shop plus retail plus wholesale, on one set of orders, products, and customers. Listings tuned per marketplace. Inventory truth across every channel. The oversells stop.
Every marketplace your team already lives in.
First-party integrations. New channels ship roughly once a quarter.
The actual problem, grounded in reality.
Running 4-plus channels is a different sport than running 1. The Shopify-only playbook (one set of products, one set of orders, one inventory pool) breaks the first time you list on Amazon. Now you have a duplicate SKU master, channel-specific titles, image specs that contradict each other, and an inventory feed that lags by 15 minutes because Amazon throttles your reports API.
Most operators solve this by stacking: Shopify for the storefront, ChannelAdvisor or Sellbrite for cross-listing, Stord OMS to consolidate orders, and a custom script someone wrote in 2021 to keep the inventory feeds in sync. Each tool is technically working. The combination produces three or four oversells a week, and a Slack channel called #ops-fires that nobody likes.
CCEN's data model treats channels as projections of your real product, listing, and order entities, not as separate systems coordinated by a sync tool. Available stock recalculates on every state change and pushes to every channel within seconds. Listings are per-channel content rendered against a single product. Orders land in the same queue regardless of which marketplace they came from.
What changes on CCEN
The data model fixes the architecture problems sync tools paper over.
Channels are projections, not copies
Your products live in CCEN. Listings are channel-specific renderings of those products. There is no second SKU master in Sellbrite. There is no third in ShipStation. The single source of truth is the source of truth.
Available stock, recalculated live
Available equals on-hand minus committed minus reserved. Recalculated on every order, return, transfer, and reservation. Pushed to every channel within seconds. Oversells become an architecture problem, not a feature your team apologizes for.
Per-channel listings, per-channel SEO
Title, bullets, description, image specs all tunable per channel. Amazon SEO is not Shopify SEO. Same product, optimal listing per marketplace algorithm. Bulk edit thousands of listings, diff before push.
One inbox, channel-aware actions
Orders from every channel in one inbox. Channel-specific rules: Amazon FBM versus FBA routing, eBay top-rated seller flags, Walmart 2-day promise checks. Filter, bulk-edit, ship, all from one queue.
Real margin per channel
Channel fees, payment fees, shipping zones, returns, all roll up to live margin per channel, per SKU. The dashboard finally tells you whether eBay is actually profitable.
App screenshot · Listings · per-channel composer
Same product, six tuned listings. Diff view before push. Placeholder image.
What CCEN does on each channel.
Channel-specific capability per marketplace, on the same data model. The matrix is real, not aspirational.
See the channel matrix.
Three minutes. We'll show you how a single product flows to Shopify, Amazon, Walmart, TikTok Shop, eBay, and Faire on one set of operations.
Tools you'd typically replace
Multi-channel operators have the most acute case of stack sprawl. CCEN replaces the sync layer, the OMS, the per-channel tools, and the analytics layer.
Reference setup
A 6-channel seller doing 80k orders a month on CCEN.
Our oversells dropped from 4 a week to 1 in two months, then to zero. The architecture just doesn't allow them anymore. The Walmart 2-day promise watcher alone paid for the platform.
Common questions from multi-channel operators
- How do you handle the Amazon report API delays?
- We poll the orders API every 30 seconds for new orders, the reports API on its native cadence for reconciliation. Differences are flagged and reconciled. Real-time enough for ops, accurate enough for finance.
- Can you handle Amazon FBA?
- Yes. FBA inventory is a CCEN warehouse with restricted operations. Inbound shipments, removal orders, FBA fees, all integrated. FBM and FBA orders flow through the same queue.
- What about TikTok Shop and the new channels?
- Native. TikTok Shop, Faire, Whatnot, Wayfair, Etsy, all have first-party channel integrations. New channels ship with platform updates roughly once a quarter.
- Can we tune SEO per channel?
- Yes. Each listing has per-channel content fields. Title for Amazon, title for Shopify, title for Walmart, all tunable. Per-channel content rules let you compute from a template, copy from product, or override per listing.
- What's the migration order for 6 channels?
- Usually Shopify first (week 1), Amazon second (week 2 to 3), then the long tail in parallel (week 3 to 5). We run dual-write during the parallel period so you can compare and cut over channel by channel.
- Do you support GTIN, UPC, ASIN, FNSKU all at once?
- Yes. Identifiers are first-class on the product entity. Per-channel identifiers, prefix management, GS1 license tracking, all native. ASIN and FNSKU are Amazon-specific projections of the same product.
- What happens when we'd miss the Walmart 2-day promise?
- The 2-day promise watcher routes the order to the closest qualifying warehouse. If no warehouse qualifies, the order is pulled from the Walmart pool before the customer commits. Missed promises are an architectural exception, not a daily occurrence.
Built for multi-channel sellers. See it run.
A 30-minute call with a real engineer. We connect a sandbox to your Shopify, Amazon, or EDI partner and walk through the workflow you care about. No slides. No discovery deck. The product, on data that looks like yours.