The whole business, live in front of you.
Cash, COGS, inventory, conversion, attribution, margin, retention, all live, all on one home dashboard. The numbers you'd ask your COO for at 10pm, sitting in front of you. Ready for the board pack, ready for the investor update, ready for the weekly review.
Founders running real businesses, not running their tooling.
$5M to $80M brands. Founder-CEO seats.
The actual problem, grounded in reality.
When you started, you knew every number. You knew what you sold, what you spent, what was in the warehouse. By Series A or eight figures, you stopped knowing. You ask your COO for a number, she asks her ops lead, who pulls a CSV from Shopify, joins it against a CSV from your accountant, and three days later you have a number that is 4 days stale and missing a channel. By the time you look at it, the question has moved on.
The dashboards your finance team built in Looker are great for the board deck and useless for the Tuesday afternoon decision. They are batch jobs against a stale warehouse. They cannot tell you what's selling right now. They cannot tell you which SKU's margin slipped after the last freight quote. They cannot tell you whether the markdown you're considering is actually going to clear the inventory.
CCEN's home dashboard is the live state of the business. Cash. AR. AP. Inventory. Margin. Retention. Channel mix. Cohort waterfall. LTV-to-CAC. Payback period. All live. Ready for the board pack, ready for the investor update, ready for the question you'll get on Sunday night.
What changes on CCEN
What live operational visibility looks like when the platform is the source of truth, not the dashboard.
Your home page is your business
GMV, gross margin, AOV, days of inventory, contribution margin per channel. All live. Pin any number from anywhere on the platform. The home page becomes your weekly review pack.
Live FIFO COGS per order
Landed cost recomputes on every receipt and return. Margin per order is live, not reconciled at month-end. The number is right at 9pm Tuesday, not 4pm the 17th of next month.
Decisions drafted, you sign off
Replenishment proposals, markdown candidates, CS replies, margin alerts. Each lands in your approval queue with the reasoning, the data, and the proposed action. Approve, edit, or decline in two clicks. Mobile friendly.
LTV, payback, cohorts, on the home page
Cohort retention, LTV-to-CAC by acquisition channel, payback period, contribution margin after fees. The metrics your board pack already cares about, live. No CFO Looker rebuild required.
The board-pack export is ready
Pull a board pack from CCEN reports. GMV, contribution margin, retention, CAC, payback, cohort waterfall. Export to PDF or push to Sheets. Live numbers, not stale.
The three habits that change in week one.
Sunday-night reconciliation, gone
The number is the number. No Notion doc, no CSV, no Slack thread to your COO. Open CCEN, see the live state of the business, go to bed.
Decisions drafted while you sleep
Overnight, the platform drafts the POs, the markdowns, the alerts. By 7am you have a queue of proposed actions waiting for your sign-off, with the reasoning attached.
Investor update, two-click export
GMV, retention, payback, cohort waterfall, contribution margin. Export to a board pack on Sunday. Push the same numbers to your team's Friday review on Monday.
App screenshot · CEO home dashboard
GMV, margin, cash, days of inventory, top SKUs, approval inbox. Live. Placeholder image.
Read the founder's story.
How Mia Belle Baby moved off a 14-tool stack onto CCEN, and how the founder uses the home dashboard for the weekly review.
Tools you'd typically replace
Most CEOs have a cobbled-together view of the business across 4 to 8 dashboards. CCEN replaces them with one.
Reference setup
A founder-CEO of a $30M brand running CCEN as their home base.
I used to spend Sunday nights in a Notion doc trying to reconcile what I'd been told about the business with what was actually true. Now I open CCEN, the number is the number, and I go to bed.
Common questions from founders
- Can my CFO build their own dashboards?
- Yes. The reports builder runs against every entity on the platform. AI composition for the half-formed question. Save, share, schedule. No consultant required.
- What about the board deck?
- Pull a board pack from CCEN reports. GMV, contribution margin, retention, CAC, payback, cohort waterfalls. Export to PDF or push to Sheets. Live numbers, not stale.
- How do approvals work for me?
- Proposals land in your approval queue with the reasoning, the data, and the proposed action. You approve, edit, or decline in two clicks. Mobile friendly. SLA on each proposal so nothing goes stale.
- Can I get a daily brief in email?
- Yes. The morning brief lands in your inbox at the time you set. Yesterday's actions, today's proposals, anomalies flagged. One screen, scannable on mobile.
- What about my ops lead's day-to-day?
- She lives in CCEN too. Same platform, different surface. Operators see saved views, bulk actions, keyboard shortcuts. You see the home dashboard. Same data underneath.
- Can I share an investor update from CCEN?
- Yes. Investor-update template ships with the platform. GMV, contribution margin, runway, channel mix, retention cohort. Edit the narrative, click send. Numbers are live up to the second you hit send.
Built for founders and CEOs. See it run.
A 30-minute call with a real engineer. We connect a sandbox to your Shopify, Amazon, or EDI partner and walk through the workflow you care about. No slides. No discovery deck. The product, on data that looks like yours.