Built for the day you outgrow Shopify apps.
Your storefront is fine. The 14 apps wired behind it are not. CCEN is the back office that takes a $500K brand to $50M without a re-platform every 18 months. One ledger across Shopify, Amazon, TikTok Shop, and the next channel you'll add.
Mid-stage DTC operators have already made the move.
Apparel, home, kids, outdoor, beauty. Sweet spot $500K to $50M.
The actual problem, grounded in reality.
You started on Shopify because it was the fastest path to a real store. Then orders started flowing, so you bolted on ShipStation. Then returns broke, so you added Loop. Then your CX inbox imploded, so you added Gorgias. Then attribution went dark after iOS 14, so you added Northbeam. By month 24 you have 12 to 18 vendors, three of them claiming to be the source of truth for orders, and none of them actually are.
The real cost is not the $7,800 a month in app subscriptions. It is the half Tuesday your ops lead spends reconciling Shopify line items against ShipStation manifests, the two refunds your CX team issued for the same order because Loop and Gorgias did not talk, and the chargeback you ate because Klaviyo flow fired against a stale segment. Every tool is fine. Every tool together is a junk drawer.
DTC at scale needs a back office, not another app store. CCEN sits behind your Shopify storefront and replaces the middle of the stack: orders, inventory, fulfillment, returns, CS, replenishment, attribution, finance. Shopify keeps doing what it does well. Everything operational moves to one ledger.
What changes on CCEN
Concrete shifts you'll feel in the first sprint, not slogans.
Channels are native, not bolted-on apps
Shopify, Amazon, Walmart, TikTok Shop, eBay, Faire, and the next channel are first-class surfaces. The same product publishes once. Listings tune per channel.
Inventory truth across every channel
Available stock recalculates on every order, every receipt, every return. Channels see the same number within seconds. Oversells become an architecture problem, not your team's apology.
Attribution on every order, not a sample
Multi-touch attribution runs against the orders ledger, not a sampled pixel feed. The numbers your CFO asks for, on the conversions you actually had.
Brand-LTV vocabulary built in
Cohort retention, RFM segments, payback period, contribution margin per acquisition channel. The DTC-specific math your investors ask for, on live data, in two clicks.
One ledger, one audit trail
Every order mutation has an actor, a timestamp, a recorded action, a result. Debugging a refund or a missing label takes minutes, not a Slack thread that ends with someone restoring a CSV.
Three things that change in the first month.
From 14 vendors to 2
Shopify keeps being your storefront. CCEN replaces the 12-app middle layer. One vendor relationship for orders, fulfillment, returns, CS, and attribution.
Replenishment that knows your lead times
A nightly assistant drafts POs from real demand and your real lead times. The CFO sees the proposal, not a CSV your ops lead built at midnight.
LTV-to-CAC on the home page
Cohort retention, payback period, contribution margin per channel, all live. The numbers your board pack needs, the numbers your COO asks for at 10pm.
App screenshot · Home dashboard · DTC home view
Pinned tiles, agent inbox, today's holds, channel mix. Real data, placeholder image.
See your real numbers.
We'll model the consolidation against your current stack and your current order volume. No discovery deck, no slides.
Tools you'd typically replace
A typical mid-stage DTC stack on CCEN. Most operators keep Shopify for the storefront and Klaviyo for email if they're heavily invested. The rest collapses into CCEN.
Reference setup
What a $20M DTC brand running on CCEN looks like in config.
We were on 14 apps and three project managers full-time keeping them in sync. Six weeks after the cutover we'd shut down 11 vendors, our app spend dropped from $9,400 a month to under $2,000, and our ops lead actually took a vacation.
Common questions from DTC operators
- Do we keep Shopify?
- Yes. Shopify stays your storefront. CCEN becomes the back office. Your theme, checkout, customer accounts, and Shop Pay all keep working. Orders flow into CCEN, fulfill, sync back, and the customer never knows.
- We have 4 years of order history in Shopify. What happens to it?
- We import it. Orders, customers, products, fulfillments, refunds. The historical ledger is queryable in CCEN on day one. Reports, LTV, cohort retention, all live against the imported set.
- Can we keep Klaviyo?
- Yes. Most brands do at first. CCEN pushes segments and triggers to Klaviyo, then over time most teams move flows to CCEN's marketing surface because the segments are live against the ledger. Your call, your timeline.
- What about subscriptions?
- We handle native subscription orders through CCEN Orders. If you're heavily invested in Recharge or Skio, we keep those running and render them as a channel. Migrating off is an option, not a requirement.
- How long is the cutover?
- A typical DTC migration is 4 to 8 weeks. Week 1 to 2 is data import and channel connection. Week 3 to 5 is parallel run and operator training. Week 6 to 8 is cutover and decommissioning the apps you're replacing.
- What does it cost?
- Volume-based, scales with orders, not seats. Most $5M to $50M DTC brands land at 30 to 60 percent of their current combined app spend. Talk to sales for a quote on your real volume.
Built for DTC brands. See it run.
A 30-minute call with a real engineer. We connect a sandbox to your Shopify, Amazon, or EDI partner and walk through the workflow you care about. No slides. No discovery deck. The product, on data that looks like yours.