The Marketing Moments calendar.
Holidays, sale events, collection launches, campaign windows, retail set-dates. The calendar agents read when they decide what to reorder, what to mark down, and what to launch. Weather events, sports, school calendar, all first-class. One source of truth for what is happening, when.
The shape of calendar in CCEN.
Calendar is the record for time-bound commerce events. A Moment has a type, a date range, a label, and links to the inventory, listings, and campaigns it touches. Replenishment, marketing, forecasting, and finance agents all read the same Moments calendar, so plans don't drift across teams. Weather-driven Moments, sports events (Super Bowl, World Cup), and the school calendar are first-class.
A typed event, not a social post.
Most calendar tools in commerce are social-post calendars. CCEN's Calendar is operational. A Moment has a type (holiday, sale, launch, set-date, retailer-pop, weather, sports, school, internal), a date range, a label, an importance score, and links to the inventory positions, listings, and campaigns it affects.
When the buying team sees a 'Memorial Day Sale' Moment, the link to the SKUs in scope is one click. When the marketing team plans a campaign for it, the campaign binds to the Moment. When the finance team forecasts cashflow, the Moment's projected lift enters the forecast.
Region matters. A US Memorial Day moment does not apply to your UK channel. A Diwali moment applies to your Indian channels. Moments carry region tags so per-region agents read the right ones.
Inventory, listings, campaigns, all aware.
Reorder formulas read Moments. A SKU in scope for the Memorial Day sale gets a higher demand projection in the weeks leading up. The Replenishment agent drafts POs that reflect the spike. The buyer reviews the rationale, sees the Moment link, and approves with context.
Listing campaigns bind to Moments. A 'Spring Twirl Dress Launch' Moment links to the listings being launched, the campaign kicking it off, and the marketing budget reserved for the window. When the launch ends, the retrospective writes against the Moment record automatically.
Cashflow forecasts read Moments too. A known sale lift enters the revenue projection. A retailer pop-up enters the receivables projection. The CFO's forward view reflects the calendar your buying and marketing teams already agreed to.
One calendar, every agent.
Replenishment, marketing, forecasting, CS, and finance agents all read Moments from the same record. There is no 'marketing calendar' separate from the 'buying calendar'. The inputs to every agent's reasoning come from one source.
When you add a new Moment, every agent that reads it picks up the change on the next run. When you remove or move a Moment, the same is true. Agents do not silently run on stale calendars from a side spreadsheet.
Operators can override agent decisions. If the Replenishment agent over-buys for a Moment, the human approves a smaller PO and the override is logged on both the Moment and the agent's run. The next run learns from the override.
Three things a Notion calendar, shared between five teams, will not do.
Operational, not social
Holidays, sales, launches, set-dates, weather, sports, school. Each Moment has a type, a date range, a region, and links to inventory, listings, and campaigns.
Read by every agent
Replenishment, marketing, forecasting, CS, and finance agents all read the same calendar. The buying team and the marketing team plan against one source.
Region-aware
US Memorial Day applies to US channels. Diwali applies to IN. The school calendar applies to back-to-school SKUs in the right zip codes. Per-region agents read the right subset.
Time-bound events, first class.
Typed Moments
Holiday, sale, launch, set-date, retailer-pop, weather, sports, school, internal. Date range, label, importance, region tags.
Linked to inventory
SKUs in scope render on the Moment. Replenishment formulas read the link to project lift.
Linked to listings
Listings being launched or featured bind to Moments. Listing campaigns reference the Moment id.
Linked to campaigns
Marketing campaigns bind to Moments. Budget reserved against the window. Retrospectives auto-write.
Read by agents
Replenishment, marketing, forecasting, CS, finance agents all read the same Moments. No drift.
Region-aware
Moments carry region tags. US Memorial Day does not apply to UK channels. Diwali does to IN.
Lift profiles
Each Moment carries an expected lift. Refines from prior years' actuals. Forecasts read it.
Versioned and reviewable
Moments are versioned. Edits show before-and-after. Agents that ran on prior versions remain auditable.
Operator overrides
Humans override agent decisions. Override logs to the Moment and the agent run. Next run learns.
What your year actually looks like.
Each square is a week. The intensity is the expected demand multiplier from your Moments calendar, refined by prior years' actuals. Quiet weeks, peak weeks, and the long tail in between, all visible at a glance. Click any week to see the Moments in scope and the SKUs they affect.
Notion, Asana, and the agents downstream.
Calendar reads from your existing project tools and writes out to the surfaces your team checks first.
“Our buying calendar lived in one Notion doc and our marketing calendar lived in a different Notion doc. They disagreed about half the time. CCEN's Moments forced one source of truth. Our buy for Black Friday was right for the first time in five years.”
One calendar, every plan.
Walk through Moments, the plans those events drive, and the lift profiles tuning your buying and marketing.